Independent Thinking Blog
Independent Thinking Blog
Starting a Business: Step 2
Once you have defined your value proposition (Starting a Business: Step 1), the second step is to make a list of all your contacts. Most of us have a large stack of business cards and many more contacts in our Microsoft Outlook files. These should include people...
Brett Favre’s Problem
Brett Favre seems to have forgotten that the NFL is a business. And, from a business perspective, he's quickly developing the wrong kind of reputation. Favre has made three key business errors: 1. He bad-mouthed his employer. It's not acceptable, and generally...
PR Time Capsule
I just skimmed through several years of IABC's Communications World and CW Bulletin archives, and was struck by what communicators have found fundamental, relevant, or cutting-edge year from year. It was like rummaging through a time capsule. The fundamentals of good...
Crowdfunding
Interesting observation by John Tozzi in Business Week's New Entrepreneur blog about how start-up companies are engaging their fans to raise money. We've seen a number of companies set up online forums to tap into their customer base for product or marketing...
Malapropism
Public schools and libraries figured out the hard way the hazards of blocking certain words from search engines. Now it seems one organization has tried to substitute "homosexual" for "gay." Read Al Kamen's very funny description of what happened next.