Independent Thinking Blog
Independent Thinking Blog
Five Rules for Creating Demand
Fast Growth Focus columnist Doug Davidoff writes about the five rules for creating demand: Know your customers. Identify problems they may not know they have. Educate clients on their problems by focusing on results and creating value. Don't tell clients what...
What Does Your Business Card Say About You?
Most people would never consider wearing old jeans and a tank top to a new business meeting. But have you ever noticed how lots of people have poor calling cards? Your business card is a reflection of your business. You want that prospective client or customer...
Cadillac Stupidity
Today's Stupidity Award goes to Jim Coleman Cadillac, which is trying to lure Toyota Prius owners into trading in their energy-efficient hybrids for new cars that average 15-20 mpg. The supposed hook? "$1,000 over Kelley Blue Book fair value." Anyone who thinks...
Six Reasons to Sit on a Federal Contract Review Panel
I recently reviewed proposals for a federal agency. It was a worthwhile use of my time for six key reasons: 1. I got to see examples of well-constructed proposals and some that were not so good. In the process, I picked up some tips I can apply if and when I...
Sales v. Consulting
Sales people are always trying to sell something. That's what they do. I know one terrific salesperson who could sell you the Brooklyn Bridge and convince you that you could move it into your back yard. Great, until you find out the promise and the reality don't mesh....