Independent Thinking Blog
Independent Thinking Blog
The Demise of Blab, and Why the Future of Livestreaming Is Strong
Blab was shut down the other day. You may be forgiven for having no idea what I'm talking about. (Though I did touch on Blab in an earlier post.) While a few large brands (e.g., ESPN, Adobe) jumped on board the Blab livestreaming train, it never become a go-to...
Are You Telling Customers What They Need to Know?
Your marketing is awesome. Your website looks great. The descriptions are descriptive. The photos are top quality. The colors are realistic. And the e-commerce piece is working without a hitch, Your marketing may be awesome -- but is it effective? Here's a quick case...
Will Chatbots Solve Customer Service?
Comcast received a lot of praise at one time for being an early adopter of Twitter for customer service. Really, people said nice things about the company. Look it up. If you took to Twitter, you could get "escalated" help. Otherwise? Good luck. We talk a lot about...
Publishing Platforms & Your Business
Do you publish? If so, where? The folks at Atomic Reach asked me to be the guest on a Twitter chat about publishing platforms to grow your business. Because I had to pull together some ideas on the topic, I thought I'd share them with you here. That fact that more and...
The Growing Importance of Voice Recognition
I think I'm in love, and her name is Alexa. Alexa is the voice of Amazon's Echo. I purchased an Echo recently to start to understand how voice recognition and connected devices are going to change the way we live and work. Make no mistake, this stuff will be...