Independent Thinking Blog
Independent Thinking Blog
Your Awesome LinkedIn Responsibility
I was updating an old article recently that had a wonderful line about Rolodex(es). I used to have two large ones filled with mostly business cards stapled onto index cards that contained the contact history of my business life. Now we call that Google Contacts. And...
Text Messaging is Becoming a Business Imperative
Are you using text messaging in your business? SMS is rapidly becoming a business imperative. Not an optional customer channel. Not a "nice to have but we'll deal with it later." If you're not giving your customers a way to engage with you via mobile then you're going...
What Makes Customers Engage with Your Content?
What makes for engaging content? AOL -- yes, that AOL -- looked at over 55,000 customer interactions with online content to try to understand what makes people engage with different kinds of content. The study identified eight distinct content moments: inspire be in...
People and Profits
I keep hearing people say they want to do business with companies that put people over profits. I don't. If a company isn't profitable, then it isn't sustainable. Show me a company that doesn't prioritize profitability -- or a nonprofit that isn't dialing for dollars...
Facebook Ad Profile Knows a Lot About You (Right and Wrong)
Facebook believes I'm "very liberal" and like the UK's Conservative Party. The social networking platform also believes I'm a technology early adopter with an African-American "ethnic affinity" who likes words and alarm clocks. Here'a little more from my Facebook ad...