Independent Thinking Blog
Independent Thinking Blog
“All About Me” Is No Marketing Strategy
DC Web Women, which runs a listserv designed primarily to enable peer-to-peer support and education in technology and new media, has been in the midst of a brouhaha lately about marketing. Or, more accurately, a few people seem very upset that the listserv guidelines...
Is LinkedIn Getting Old?
There's been a lot of discussion about the new "chocolate and peanut butter" pact that enables cross-posting between Twitter and LinkedIn. My reading of LinkedIn's description of the new functionality is that people will have the option to selectively cross-post...
Can Data Democracy and Access Transform Your Business?
The good news about having to abruptly leave a conversation is that you keep pondering the unfinished thought. For me, that conversation was Tuesday's hashtagsocialmedia tweetchat, organized by Marc Meyer and moderated by Jason Falls. The topic was Twitter and, when I...
Is LinkedIn Becoming Less Social?
Have you tried to send a personalized LinkedIn invitation lately? I'm a big believer in personalizing my invitations for several reasons: I'm inviting one person to join my network, not sending out a mass mailing. It's a valuable way to follow-up with someone and tell...
Are You Filtering Information In or Out?
Call it Web squared or just a data explosion, but the universe isn't the only thing that's expanding. So is the volume of information out there in bytes and megabytes. Take Twitter, for example. When I first signed up, I wasn't following enough people to need any...