Independent Thinking Blog
Independent Thinking Blog
Are You Plugging Holes or Seeking Solutions?
The fire alarm in my building had a glitch last night. By glitch, I mean it was going off every 45 seconds or so. (And yes, the fire department came out the first time.) The management solution was to have someone man the switch and try to turn the alarm off as...
How Do We Shatter the Silos?
During the IABC/Washington panel discussion on 2010 trends, I posed the following question: Is 2010 the year we break down silos? In retrospect, I asked the wrong question. Breaking down silos is critical, but it's not about whether we do it--it's about how. In the...
What Marketers Are Saying About Social Media
Want to know how communicators are using social media? You could pose a question on Twitter or you could do a deep dive. MarketingProfs did the latter, surveying 4,763 marketers and others managing communications for their organizations. That included 3,285 who...
Windows 7 and Me
Have you see the Windows 7 Was My Idea ads? The concept is great because it strengthens the "I'm a PC" tag that did a good job at humanizing the Microsoft brand. Plus any ad campaign that both empowers geeks and has people envisioning themselves as hunks makes me...
Influence, Relevance, and Core Competencies
What happens when you put smart people on a dais together and ask them about trends in their profession? If they are Shashi Bellamconda, Torod Neptune, Paul Sherman, and John Taylor, then we’re in for some great insights. I had the pleasure of moderating last...