Independent Thinking Blog

Independent Thinking Blog

Is Management Theory Dead?

Is Management Theory Dead?

Is management theory dead? Happy New Year! It's 2017, and the calendar kindly gave us a 1-day reprieve from the real world. Jobs, and schools, and thinking about everything on our to-do lists. There will be time soon enough to recap the old and think about what's...

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11 Ways to Repurpose Your Content

11 Ways to Repurpose Your Content

We’re on a content roll, so let’s keep going. We’ve talked recently about content audits and the value of identifying and purging outdated, redundant, and irrelevant content. We've also discussed 5 key elements to an effective content strategy. Now the rubber hits the...

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I Define Your Brand

I Define Your Brand

You can try to define your brand. You can create your corporate culture. Build a great product. Map your touchpoints. Hire wisely. Turn your customers into raving fans. And yet-- I define your brand. Your employees, customers, members, patients, and everyone else your...

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