Independent Thinking Blog
Independent Thinking Blog
How to Use a Cornerstone and Cobblestones Approach to Content
Content strategy is easy. You're probably reading this and thinking I'm crazy. But, really, creating a strategy for building content is the simple part. No, it's not really "easy," but deciding you need a blog (or a video series, a podcast, a Twitter feed, or some...
The Importance of News Fluency in Storytelling
In an era of 24/7 news cycles, photoshopping, and bots amplifying lies, news fluency might just be the key to helping consumers distinguish good storytelling from bad.
Why Voice Search is the Future of Findability and Sales
Voice search is growing and forecasting the move away from keywords to semantic (and natural-language) search. And, yes, there are implications for your business.
The GDPR: What Is It and Why Should You Care About EU Data Privacy?
The GDPR is a sweeping EU rule designed “to reshape the way organizations across the region approach data privacy.” It’s a big deal with major implications for how you do business.
The Case for Digital Reciprocity
There’s a case for digital reciprocity, but don’t get so wrapped up in who’s sharing what to forget why you’re creating and curating content in the first place.