Interesting observation by John Tozzi in Business Week’s New Entrepreneur blog about how start-up companies are engaging their fans to raise money.
We’ve seen a number of companies set up online forums to tap into their customer base for product or marketing ideas (i.e., Starbucks, General Mills, Procter & Gamble). Now comes crowdfunding.
Content strategy is easy. You're probably reading this and thinking I'm crazy. But, really, creating a strategy for...
In an era of 24/7 news cycles, photoshopping, and bots amplifying lies, news fluency might just be the key to helping consumers distinguish good storytelling from bad.
Voice search is growing and forecasting the move away from keywords to semantic (and natural-language) search. And, yes, there are implications for your business.