The Players’ Tribune has taken the megaphone away from sports reporters and put it into the hands of reporters in a fascinating experiment to rewrite who gets to tell our stories.
There was a garden gnome frenzy in Washington, DC, last Thursday. And it offers a great example of how you can energize your brand fans. Let me explain. On August 5, the Washington Nationals (aka, my local baseball team) gave away 25,000 garden gnomes...
I overheard a woman at the gym the other day telling her friends that she'd once run a marathon. While they were oohing and aahing over her accomplishment, she added some caveat that I didn't catch. Then she said, "I'm not an athlete." She might run the world's...
Vick tells his brother to 'shut off the Twitter' buff.ly/VI82gB via @espn Another athlete screw up. — Geoff Livingston (@geoffliving) November 9, 2012 Geoff Livingston raised an interesting question with this tweet. When are you responsible for what someone...
Is your business incentivizing employee collaboration? The NFL does not have guaranteed contracts. This means that you can negotiate your multi-year deal, but if your get injured, sneeze the wrong way, or otherwise lose your marketability, then you end up on the...
@dariasteigman Re: @Nationals Would following back 26K people really a sign of anything? That never impresses me if a brand follows me back. — Jonathan Steigman (@MagicPeaceLove) February 22, 2012 So I went on a mini rant yesterday about my hometown team's...
You might have read that the Green Bay Packers are selling ownership shares. Which means that, for $250, you can own a share of the franchise. You can't sell you share (or shares) and it won't increase in value--but it makes you an owner of the NFL-Super-Bowl-winning...
"Rhodes Scholars are chosen not only for their outstanding scholarly achievements, but for their character, commitment to others and to the common good, and for their potential for leadership in whatever domains their careers may lead." Patrick Witt played a...
It's impossible to ignore what happened at Penn State. Which is ironic since Penn State officials, impossibly, chose to ignore what was happening. This was a massive failure on many levels. Here are four leadership lessons: 1. Leadership is about making tough...
Boston Red Sox pitcher Jon Lester suggested that his team's historic late-season collapse had nothing to do with the fact that he and his teammates were drinking on the job. His rationale: they were doing the same thing in April and May--and the team was winning....