What if your business had thousands of brand evangelists who live and die by every move you make? People who create fan pages, hold meetups, and forge friendships over you. People who will stand in line for hours for your latest product. People who will...
I’m using the phrase “productivity hacks” because it sounds a lot sexier than saying “tools I found online to help me do my job a little better or a little easier.” And, yes, my best hacking days (such that they exist) are ahead of me. Here are three new tools...
I received an email pitch the other day about monetizing my influence. This was the crux of the pitch: “We’re an influencer marketing marketplace that helps connect companies with influential people online that can help promote their brands. We’re looking for people...
Last week's #bufferchat was all about community. Specifically, chat participants talked about what it means to be a community, what makes a community strong, how to pick a platform, and how to get started. One of the questions dealt specifically with advice for...
I had the pleasure of talking about trends in communications* at an IABC meeting last week. One of the 10 trends I highlighted is visual content. Visual content has exploded—and people who post visual content are being rewarded on various social platforms. Facebook...
It’s a right-handed world, and some days I just muddle through it. While lots of tools are “ambi-neutral,” many others are not. Scissors are definitively in the not column. But so too are many can openers, ice cream scoops, and other everyday household items. Even my...
I’ve paid little attention to Pinterest. This, it turns out, has been a big mistake. Pinterest is the second largest driver of content worldwide to blogs and other Web sites. I set up a Pinterest account some time ago, and I’ve kept my eye intermittently on how the...
Hello, Ello. Ello calls itself “a simple, beautiful, and ad-free social network.” It wants to be the anti-Facebook. It’s invitation only (for now). It’s hip. It’s getting a lot of buzz. This post isn’t about Ello. FOMO (fear of missing out) doesn't have to be a thing....
There was a garden gnome frenzy in Washington, DC, last Thursday. And it offers a great example of how you can energize your brand fans. Let me explain. On August 5, the Washington Nationals (aka, my local baseball team) gave away 25,000 garden gnomes...
Pew Research found that people are less likely to talk about controversial topics online than in person. The latest Pew Research Internet Project poll revolved around the question of Edward Snowden's revelations about NSA spying. It found, among other things, that "86...