Terrific post on Mashable about different ways that people have used Twitter to reach a reporter, save money, conduct research, and more. Check out Sixteen Great Twitter Moments here. And, yes, I learned about this blog post on ... Twitter.
Worthwhile webinar on leveraging social media for business value. Although it breaks no new ground, it is a useful refresher course on how to reach out to your myriad stakeholders. They're neither nameless nor monolithic, and David Meerman Scott does a good job of...
A lot of companies are enamored with social media and looking for new ways to interact with their customers. Comcast, for example, boasts about its Twitter presence. But what happens when you phone customer service? I shouldn't have to call the CEO's office in...
There are lots of people who know a lot more about business models, trends, and strategies than I do. That doesn't mean I don't want to learn. Here are four business blogs I really like: 1. Management IQ, which looks at management trends and what smart business...
I read a variety of blogs that could be labeled as "social media," but they typically fall into two categories: 1) Web sites and tools for managing social media; and 2) practitioners talking about strategies and tactics for applying social media. In the first...
I'm constantly amazed by how many of my communications brethren avoid the blogosphere with excuses like "my clients only care about traditional media" or "I don't have time for that." Well, you'll have plenty of time soon enough if you miss out on a business...
Check out this piece from the Jacksonville Business Journal on why small businesses should consider establishing a blog. The article offers several compelling reasons to blog: add new content to your Web site become recognized as an expert identify potental...
During AdWeekDC, the LinkedIn/Facebook/MySpace panel not only gave their definitions of social media, they also talked about how the McCain and Obama campaigns are using social networking. All three panelists agreed that having an online presence is critical to...
What is social media? It's a simple question, and it's been the source of much discussion of late in the blogosphere. It was also the first question posed this morning to a trio of folks representing MySpace, LinkedIn, and Facebook at an Advertising Week DC...
It's clear that more and more people are going online, and that companies and the consultants that advise them are using social media tools to recruit, network, market, sell, build brand reputation, and more. But not everyone is online. That doesn't mean you...