My mom discovered online shoe stores yesterday. And she was really excited by free delivery and return shipping, the confirmation e-mail, and the convenience of searching for her shoes without having to trek from store to store. There's a point here, and it's not...
Independent Thinking Blog
Social Media
Is LinkedIn Getting Old?
There's been a lot of discussion about the new "chocolate and peanut butter" pact that enables cross-posting between Twitter and LinkedIn. My reading of LinkedIn's description of the new functionality is that people will have the option to selectively cross-post...
Can Data Democracy and Access Transform Your Business?
The good news about having to abruptly leave a conversation is that you keep pondering the unfinished thought. For me, that conversation was Tuesday's hashtagsocialmedia tweetchat, organized by Marc Meyer and moderated by Jason Falls. The topic was Twitter and, when I...
Is LinkedIn Becoming Less Social?
Have you tried to send a personalized LinkedIn invitation lately? I'm a big believer in personalizing my invitations for several reasons: I'm inviting one person to join my network, not sending out a mass mailing. It's a valuable way to follow-up with someone and tell...
Are You Filtering Information In or Out?
Call it Web squared or just a data explosion, but the universe isn't the only thing that's expanding. So is the volume of information out there in bytes and megabytes. Take Twitter, for example. When I first signed up, I wasn't following enough people to need any...
Simplicity, Localization, & Visualizing Data at BlogPotomac
As with (likely) everyone else who attended, I enjoyed BlogPotomac last week. Geoff Livingston deserves kudos for bringing the Washington region's communications pros, techies, and bloggers together for a broad-reaching discussion around social media and the social...
Road Trip, Part II (rock & roll)
I turned down a ticket to the Rock and Roll Hall of Fame yesterday, opting instead to bring another online relationship offline. So I had drinks with Sonny Gill, a super-cool community manager and basketball fanatic with whom I've been tweeting for some time. The...
What Makes a Small Business Successful?
Not surprisingly for a business conference, the state of small business was the topic of much discussion at GrowSmartBiz. The anchor: the Small Business Success Index, a survey of the competitiveness of small businesses (defined as privately-owned, with 100 or fewer...
Is Social Media Culture Driven?
During the MarketingProfs Digital Conference last week, Intel's Michael Brito suggested that "social media is culture driven." His point was that companies need to be careful because what works in the U.S. might not work elsewhere. (Remember the Chevy No-va campaign?)...
Can Social Media Cure Reticence?
I was talking with Marc Meyer yesterday about this post, and the conversation expanded as it often does. And I tweeted this-- @Marc_Meyer: Good thing we don't have reticent personalities. about 4 hours ago from TweetDeck in reply to Marc_Meyer --and he...