So I go out of town for a few days and miss the big sports story. No, not that story. This one. What's interesting about the Jay Mariotti story isn't the facts. Or even the arrest. It's the glee with which just about everyone has greeted the news. Apparently this guy...
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7 Tips for Optimizing Your LinkedIn Brand
In keeping with the time constraints of busy, always on-the-go workers, MarketingProfs has created a new "Take 10" series: short, 10-minute presentations with actionable takeaways. I was smart enough to take 10 minutes out the other day to get a LinkedIn 101 refresher...
Forget Streamtime: Preliminary Impressions of Twitter and the Real-Time Web
I've been looking at my Twitterstream in real time since Thursday morning. Unlike the streamtime approach we've become used to, real time has no updates. It is a non-stop stream. Instant-ness. Immediacy. In a blog post aptly titled Trialling Twitter at the Speed of...
Privacy, Identity, and Digital Fingerprints
Jeffrey Rosen has a terrific, thought-provoking article in last week's New York Times Magazine about the end of privacy in our new digital era. In it, he writes: We are only beginning to understand the costs of an age in which so much of what we say, and of what...
Integrating Social Media: Lessons From the Trenches
Yesterday's Social Media Breakfast was all about how to integrate social media across your organization. Mike Kohn and Brian Reilly of SmithGroup and Erin Orr of Fox Architects offered case studies from the architectural and engineering sector. Six lessons learned: 1....
Who Are Your Twitter Followers?
I used TwitterSheep to get this quick snapshot of how the people I follow on Twitter describe themselves. In my case, this pretty much gels with what I already know. Though I was a bit surprised that "entrepreneurs" was so small. And while I'm tracking some athletes,...
Is Your Network Deep or Wide?
Is your network deep or wide? Tiger Woods' network is very wide--but it turns out it's not very deep. Few top players turned up to play his tournament over the Fourth of July weekend. When Tiger, Inc., was at its height, the tournament was a who's who of stars. I...
Jeff Pulver on Real Time, Rise of Voices
It's Digital Capital Week (DC Week), which means 10 days of amazing content and collaboration focused on technology, innovation, and all things digital. This morning's Media 2.0 events included a fabulous panel on "old media's" embrace of new media tools and a keynote...
You’re Using Social Media, But is Your Audience Listening?
I wrote here about the secret to a great client relationship (hint: it’s about how you communicate). Now I want to talk about a related issue: understanding how your audience is listening. For example: 1. Have you ever had someone say, “Well, I tweeted about that”?...
Are You Squandering First Contact?
Star Trek has a special protocol for establishing "first contact" with new civilizations. It has to do, first, with ensuring that the people are ready for aliens who come in peace on spaceships. More broadly, it's about setting the stage for a fruitful relationship....