Quora, which bills itself as "a continually improving collection of questions and answers created, edited, and organized by everyone who uses it," is a great example of the social media fishbowl in action. Its buzz comes from the fact that it's a go-to (0r at least...
Hubspot founder Brian Halligan kicked off What’s Next DC* with a terrific presentation on inbound marketing (aka, how to get found by your clients, customers, and prospects). In it, he identified six steps to viral growth and looked at the skill sets needed to market...
We all know that relationships matter in business. So we work hard to stay top of mind with our clients, customers, colleagues, and prospects. Advertising. E-mail marketing. Facebook pages (and hopefully conversations). Postcards and other direct mail. Quick @ tweets....
So why are businesses using social media? According to the State of Social Media for Business, the top goals for companies are branding and community. Rounding out the top five are increasing Web site traffic (hmm, I hope that's not really an end in itself),...
You couldn't have a GrowSmartBiz* conference in 2010 without talking about social media, innovation, and the role of buzz in your marketing arsenal. And the panel at last Friday's conference didn't disappoint, offering good insights and smart tips: Jason Falls...
RockMelt, unveiled yesterday, touts itself as a social browser "designed around you and how you use the Web." And it might be the future -- but the future, in this case, isn't now. 1. You have to "log in" via Facebook to use the browser (see #2), which is designed to...
According to Jeremiah Owyang, true social media integration doesn't exist. In a fascinating keynote speech at the MarketingProfs B2B Conference last week, Owyang walked through an 8-step roadmap for integrating social media and your (corporate) Web site. The aim is to...
We need to stop beating ourselves up. There seem to be two big trends among social media proponents these days: Beating up on people and companies alike for using social media "wrong." Beating up on ourselves. This post deals with a little of both. First, though, some...
If you know the secret sauce, please let me know. A lot of people have strategies to facilitate regular blog posts. In fact, I'm doing several things right: Don't strive for perfection. There are very few killer blog posts, and waiting until every element is perfectly...
I had the pleasure of presenting a Webinar for Higher Logic last week on building a vibrant, connected community.We looked at four "in house" things you must do first, and then talked about some strategies for identifying and reaching out to your audience, building...