Does your business develop strategic partnerships? I'm in Atlanta this week for the Solo PR Summit, where I had the pleasure of presenting this morning on the topic of strategic partnerships. We looked at why a partnership might make sense for your business, how to...
Join me in Atlanta next month for the best conference of the year. The Solo PR Summit is not about PR. It's about how independent consultants and other small business owners can get results and compete with the big boys (and girls). Here's a sampling of the sessions:...
I was watching this amazing TED talk about turning food deserts into food oases. Ten minutes later I was ready to pick up a shovel and dig. And I don't enjoy gardening. So what makes for a great speech? In How to Deliver a TED Talk, author Jeremey Donovan dissects...
Anyone who has sat through a bad presentation knows what can go wrong. Maybe the speaker rambled on, or he spoke in a monotone. Maybe he read slide after slide. Or he punctuated every third word with an "er" an "um" or a "like." When your presentation sucks, it...
Web 2.0 was so last year. Or last decade. Either way, we're moving on. So what's going to be trending in the digital space moving forward? If you're in the D.C. region, join me and my fellow panelists for an IABC/Washington breakfast meeting on January 12 as we...
I heard Linda Ireland speak last week about how to strengthen the customer experience on social media platforms. A key point she made during the MarketingProfs Webinar is that customers are demanding--to be heard, authenticity, speed, support, interaction,...
Mention PowerPoint, and just about everyone will tell you they hate it. But why do we blame the tool for the fact that presenters abuse it (a lot)? In Speaking PowerPoint: The New Language of Business, Bruce Gabrielle makes a compelling case for Microsoft’s...
If Steve Rubel is right, there are some fascinating digital trends to plan for in 2011. During a recent MarketingProfs Webinar, Rubel highlighted 11 digital trends, including location-based services, thought leadership, and social media schizophrenia (e.g.,...
Hubspot founder Brian Halligan kicked off What’s Next DC* with a terrific presentation on inbound marketing (aka, how to get found by your clients, customers, and prospects). In it, he identified six steps to viral growth and looked at the skill sets needed to market...
Jessica Hibbard, who's organizing a February conference in Frederick, posed the following question on Twitter the other day: At a conference, how important is the keynote address? Do we have keynotes because they're essential, or because we've always had them? ...