We talk a lot about content marketing. Of course, the "quality" of said content also matters. And quality is sometimes hard to quantify. (There is an "I'll-know-it-when-I-see-it" element to quality.) There's another element we don't talk about enough: trustworthiness....
You might have noticed there was no blog post last week. I had no idea what I wanted to write about. I dove into my subscriptions in Feedly. I skimmed e-mail subscriptions and read random articles. I looked at my Wunderlist of blog post ideas. No inspiration. Total...
So you want to know what keeps many social media marketers up at night? Return on investment. That's right. According to new research, 60 percent of social media marketers surveyed said that measuring the ROI of their digital programs is their #1 challenge. Slotting...
I reinstalled Instagram on my mobile phone the other day. My friend Beth Schillaci shamed me into it. She's going to a Capitals playoff game (count me officially envious), and she's posting pics on Instagram. And she told me, "You really need to get on Instagram." I...
You can't tell the story if you don't know what the story is. Too often, companies talk about themselves without having a clear idea who they are or where they want to go. Let alone what anyone else thinks about them. You have to ask the right questions. I had the...
I received an email pitch the other day about monetizing my influence. This was the crux of the pitch: “We’re an influencer marketing marketplace that helps connect companies with influential people online that can help promote their brands. We’re looking for people...
There's an entire industry around "content marketing," but what is it anyway? In Epic Content Marketing, Joe Pulizzi sets out this formal definition: Content marketing is the marketing and business process for creating and distributing valuable and compelling content...
A colleague emailed me recently to ask: How do you capture your original content to ensure that it's not "taken" by others without credit? The short answer: You can't. You can lock down your content. You can be hyper-vigilant. You can choose not to share slides or...
If you haven't heard about Oculus Rift yet, you soon will. The tech company, which was purchased by Facebook for $2 billion last year, has reportedly "solved" the problem with early efforts to make virtual reality work. This isn't about gaming. Augmented reality is...
My gym now has wifi. This means I can stream the Foo Fighters one day and Renee Fleming the next, and that I'm no longer limited to whatever playlists are currently downloaded onto my phone. (I can also monitor my e-mail, which says something about boundaries,...