My car dealership called me to ask about my recent service experience. It went smoothly, and I told the customer rep. that. He asked me what I liked about their service department, and I gave him two specific reasons why I keep bringing my car back. And that was that....
Estee Lauder has raised the bar on its purchase "giveaway" from $1.00 below the price of not-so-cheap-to-begin-with moisturizer to $1.00 above. Which means you either leave without the extras or spend money on something you don't want. Or option 3: change...
Check out Sprint's widget world, which depicts an assortment of information available online. It's a random set of widgets, with a narrator with echoes of Laurie Anderson. Plus it's a fun way to remind people what you, too, can find when you connect.
Worthwhile webinar on leveraging social media for business value. Although it breaks no new ground, it is a useful refresher course on how to reach out to your myriad stakeholders. They're neither nameless nor monolithic, and David Meerman Scott does a good job of...
I read a variety of blogs that could be labeled as "social media," but they typically fall into two categories: 1) Web sites and tools for managing social media; and 2) practitioners talking about strategies and tactics for applying social media. In the first...
U.S. airlines, except for "Hallelujah" Southwest Airlines (congrats on the great ads), have so diluted their brands that the companies are becoming increasingly interchangeable. On my American Airlines flight to Dallas last week, the flight attendant went through a...
MIMA is holding a blog carnival in advance of its Interactive D.C. summit. One of the questions posed by a speaker: "Where does content start or marketing begin?" That got me thinking... Content begins like the quark. It's attractive. And interactive. It's a...
The U.S. Postal Service isn't exactly known for sexy advertising, and its current ad campaign won't raise any eyebrows. But it does cut through the clutter and it has caught my attention. Similar to Southwest's "fees don't fly with us" messaging, the USPS has a...
Business blogs are designed to raise your profile, add value, and build your relationship with your stakeholders. This list of 50 topics for a company blog offers a great starting point for companies launching blogs and consultants advising clients on their online...
Even without the economic downturn, most restaurants would be delighted to have a crowd for happy hour. Especially in the last week of August, when much of official Washington is either in Denver, bound for Minneapolis, or just taking advantage of the downtime...