It's clear that more and more people are going online, and that companies and the consultants that advise them are using social media tools to recruit, network, market, sell, build brand reputation, and more. But not everyone is online. That doesn't mean you...
Google's new browser proves the power of the brand: it has received instant attention and was in short-order downloaded over one million times. Plus the blogosphere's been buzzing with a mix of browser reviews and discussions about Google's business strategy. But is...
The Washington Post published a very interesting pair of word clouds recently of the McCain and Obama campaign blogs. The visualizations are stark -- both campaigns talk about Obama a lot, McCain little (his blog) or not at all (Obama's blog). Visualizations...
Business Week's Heather Green has a very interesting Blogspotting post on the strategy behind the "leaked" Steve Jobs memo about the underwhelming customer reaction to Apple's new MobileMe application. She writes: By doing this through an internal email he gets...
There's an interesting piece by Mike Madden on Salon.com about the Obama team's sophisticated data mining operation. In the age of cookies and dashboards, it's a smart bet that lots of people can recite a lot of data about you. But it's the smart organizations...
I just skimmed through several years of IABC's Communications World and CW Bulletin archives, and was struck by what communicators have found fundamental, relevant, or cutting-edge year from year. It was like rummaging through a time capsule. The fundamentals of good...
Public schools and libraries figured out the hard way the hazards of blocking certain words from search engines. Now it seems one organization has tried to substitute "homosexual" for "gay." Read Al Kamen's very funny description of what happened next.
Check out Twittervision and see our world interconnected. While reading random Twitter posts may not be everyone's idea of fun, this mashup demonstrates the potential of new tech tools to enable businesses to connect to their customers in new, fun ways.
See my letter to the editor in today's Washington Post in response to a former pilot's defense of the airline industry and absurd proposition that safety is "an aspect of airline customer service." Is this really the airline industry's PR strategy?
Whether or not you like Barack Obama, you've got to love the way he and his team manage their communications strategy. Every communication is on message, from his speeches to the daily e-mails to supporters. The Obama campaign operates with a discipline that's...