Web 2.0 was so last year. Or last decade. Either way, we're moving on. So what's going to be trending in the digital space moving forward? If you're in the D.C. region, join me and my fellow panelists for an IABC/Washington breakfast meeting on January 12 as we...
I've always been fascinated by people-powered movements. (Heck, I even took on class on them in graduate school.) That point where people decide they're done sitting by. They've had enough. They break through the fear barrier. Or the paralysis barrier. Or just the...
My target audience isn't marketers. It's businesses. There's nothing wrong with marketing blogs. Or PR blogs. Or blogs about kittens. But too many business bloggers are really just writing for themselves. What challenges do your clients, customers, and/or prospects...
Jessica Hibbard, who's organizing a February conference in Frederick, posed the following question on Twitter the other day: At a conference, how important is the keynote address? Do we have keynotes because they're essential, or because we've always had them? ...
What is the future of marketing? That was the topic at a recent Thoughtlead online mini-conference. The premise: Select 60 smart people, ask them one big question, and give them each 60 seconds to make their case. The responses were sometimes predictable. More often,...
Is your business sending out mixed messages? My condo building just completed a major redecorating project, in the process turning our lobby into a replica of a high-end, monochromatic coffee bar (sadly minus the barrista or the coffee). And that silly gas-powered...
According to Jeremiah Owyang, true social media integration doesn't exist. In a fascinating keynote speech at the MarketingProfs B2B Conference last week, Owyang walked through an 8-step roadmap for integrating social media and your (corporate) Web site. The aim is to...
Many years ago, I was donating money to the same organization as my parents. They were always talking about how responsive the group was, sending them updates, an annual congressional directory, and the like. When I observed that I wasn't getting any of that,...
I wrote here about the secret to a great client relationship (hint: it’s about how you communicate). Now I want to talk about a related issue: understanding how your audience is listening. For example: 1. Have you ever had someone say, “Well, I tweeted about that”?...
My friend and uber-trainer Lee Watts asked me the other day about collaborative blogs. His idea is to bring together several colleagues in related fields (i.e., sports performance, nutrition, physical therapy, and so forth) to create a broader and more dynamic go-to...