It's 2016. Happy new year! Wow -- even with that extra second, 2015 went by very fast. Good thing we have an extra day this year to get things done. I could tell you I spent my in-between weeks making business plans and checking them twice. But I mostly enjoyed...
So I'm writing this blog post about writing blog posts and finding your blogging mojo. You see, my brain's in a post-holiday funk. I have a Wunderlist of blog post ideas, but nothing is inspiring me. Running often helps clear my mind, but it was raining outside...
We talk a lot about content marketing. Of course, the "quality" of said content also matters. And quality is sometimes hard to quantify. (There is an "I'll-know-it-when-I-see-it" element to quality.) There's another element we don't talk about enough: trustworthiness....
I’ve read a lot of standard contracts. I’ve never signed one. When I ran my condo association, I read a lot of these. The property manager would hand them to me and expect me to rubber-stamp them. Um… NO. I’d read them, mark them up, and send them back. Every time....
I was in Orlando last week for a conference. It was a last-minute decision to head south. And I didn't actually attend the conference. I really went to see some SoloPR PRO friends and colleagues who were at the conference. To hang out. To network. And to get energized...
I wrote a post a couple of years ago about finding fresh voices. It was all about how you need new perspectives to be creative. I'm taking a Coursera class right now on Internet Giants: The Law and Economics of Media Platforms. It's a fascinating look at Microsoft,...
I know who's obsessed with bacon and who has seen Jimmy Buffet in concert 100 times. I can tell you who roots for the Mets, or the Tigers, or the Cubs. Who's crazy about the NBA and who really, really loves college basketball. I can identify the runners, and people...
So you want to know what keeps many social media marketers up at night? Return on investment. That's right. According to new research, 60 percent of social media marketers surveyed said that measuring the ROI of their digital programs is their #1 challenge. Slotting...
Just call me Daria, Destroyer of Digital Devices. In the past six months, I have set up two desktop (all-in-one) computers and two laptops—because the first one in each category turned out to be defective. While this added up to a colossal time suck, I did take away...
Small Business Trends has pulled together a new e-book, and it's chock full of simple ideas to help your business stand out. Innovative Marketing Tips to Make Your Business Sizzle contains over 100 separate tips, many in the areas of Web design, video, photography,...