I had the pleasure of presenting a Webinar for Higher Logic last week on building a vibrant, connected community.We looked at four “in house” things you must do first, and then talked about some strategies for identifying and reaching out to your audience, building buzz, and launching successfully.

Association leaders are struggling with the same challenges as companies big and small. How do you get started? Who’s going to do all the work? Can I use an outside firm as my community manager? How much of my site should be open to non-members?

Tough questions, and few easy answers.