Business blogs are designed to raise your profile, add value, and build your relationship with your stakeholders. This list of 50 topics for a company blog offers a great starting point for companies launching blogs and consultants advising clients on their online...
Even without the economic downturn, most restaurants would be delighted to have a crowd for happy hour. Especially in the last week of August, when much of official Washington is either in Denver, bound for Minneapolis, or just taking advantage of the downtime...
There are five concrete steps you can take to position yourself to launch a new business. I've talked about Step 1 (Your Value Proposition), Step 2 (Your Contacts), Step 3 (Your Prospects) and Step 4 (Your Business Model). The final step is to create business...
I'm often asked at networking events about the size of my consultancy. My business model has never been to expand and acquire employees. I like the freedom and independence that comes with being a solopreneur and partnering with really smart marketing...
One of the great things about social media is how one interesting site can lead you to another. Ever since I set up my RSS feed, I've been skimming posts from people as diverse as Interesting conference founder Russell Davies and Harvard Business blogger and...
My IABC/Washington Independents Group had a lively discussion last Friday about word-of-mouth marketing and social networking. We talked for a while about how to use these tools and tactics effectively, a conversation triggered in part by our speaker, who boasts...
I'm all for market research, but it's what you do with the data that counts. A recent survey of 100 bartenders in Washington, DC, found that "Democrats may be better tippers, but Republicans are the more hardcore drinkers." Democrats are also more likely to order a...
You may have heard that Ed McMahon's in mortgage trouble and that Donald Trump has reportedly offered to purchase McMahon's Beverly Hills home and rent it back to him. While the two men are friends, I'm sure McMahon never thought he'd need a financial boost from The...
Southwest, the company which advertises that "fees don't fly with us" and "bags fly free," flew more people around the United States than any other airline, according to Department of Transportation statistics released yesterday. While American Airlines was levying...
This post isn't about sports stars and their egos. (Clearly both Brett Favre and Manny Ramirez have ego to share.) Actually, Favre gets credit from me for acknowledging that he didn't handle things so well of late. Neither did his former team. Washington Post...