Making tough business decisions is ... tough. But you can protect your brand and mitigate the impact of your decisions if you can define your reasons and present a cogent argument. Colin Powell did this in making the case for his endorsement of Barack Obama,...
Check out Sprint's widget world, which depicts an assortment of information available online. It's a random set of widgets, with a narrator with echoes of Laurie Anderson. Plus it's a fun way to remind people what you, too, can find when you connect.
I received an absentee ballot in the mail the other day. Only one problem: I didn't request one. I used one in September for the local (non-presidential) primary, but planned on trekking to my polling site this time. I guess I'm voting early this year. Before...
Worthwhile webinar on leveraging social media for business value. Although it breaks no new ground, it is a useful refresher course on how to reach out to your myriad stakeholders. They're neither nameless nor monolithic, and David Meerman Scott does a good job of...
I had a very revealing conversation with one of the officers on my condo board yesterday. Turns out that for the past year the board has been trying to restore a business focus to our operations. They've fired two poorly-performing vendors and read a third one the...
A lot of companies are enamored with social media and looking for new ways to interact with their customers. Comcast, for example, boasts about its Twitter presence. But what happens when you phone customer service? I shouldn't have to call the CEO's office in...
There are lots of people who know a lot more about business models, trends, and strategies than I do. That doesn't mean I don't want to learn. Here are four business blogs I really like: 1. Management IQ, which looks at management trends and what smart business...
I read a variety of blogs that could be labeled as "social media," but they typically fall into two categories: 1) Web sites and tools for managing social media; and 2) practitioners talking about strategies and tactics for applying social media. In the first...
I'm constantly amazed by how many of my communications brethren avoid the blogosphere with excuses like "my clients only care about traditional media" or "I don't have time for that." Well, you'll have plenty of time soon enough if you miss out on a business...
Check out this piece from the Jacksonville Business Journal on why small businesses should consider establishing a blog. The article offers several compelling reasons to blog: add new content to your Web site become recognized as an expert identify potental...