Oh really? Glad to know I want brake problems. This turned up in my mail on Saturday. Inside was a shiny brochure about their hybrid vehicles. Don't you think Toyota should have put off this print campaign until after they fixed their cars?
When was the last time you clicked on the “Show Options” button at the top of the Google search results page? If you haven’t looked lately, take a peak. There are some good Web tools available to help you visualize the data. My two favorites: 1. Timeline gives you a...
What should we do with all the data? It’s a question I have been asking a lot; good solutions—not so many. So imagine my excitement when someone finally answered the question of how we can use the huge (and growing) volume of competitive business intelligence. In a...
One of the questions at last month's IABC/Washington panel discussion on 2010 trends was on core competencies. What skills do communicators need to have today? Panelists cited several, including: the ability to identify influencers knowing how to tell a story tech...
If Newsday is the benchmark, The New York Times is in trouble. I'm used to filing away random stats while listening to sports radio, but I didn't expect then to involve newspaper readers. But then I learned that Newsday has accumulated 35 subscribers since James Dolan...
The fire alarm in my building had a glitch last night. By glitch, I mean it was going off every 45 seconds or so. (And yes, the fire department came out the first time.) The management solution was to have someone man the switch and try to turn the alarm off as...
During the IABC/Washington panel discussion on 2010 trends, I posed the following question: Is 2010 the year we break down silos? In retrospect, I asked the wrong question. Breaking down silos is critical, but it's not about whether we do it--it's about how. In the...
Want to know how communicators are using social media? You could pose a question on Twitter or you could do a deep dive. MarketingProfs did the latter, surveying 4,763 marketers and others managing communications for their organizations. That included 3,285 who...
Have you see the Windows 7 Was My Idea ads? The concept is great because it strengthens the "I'm a PC" tag that did a good job at humanizing the Microsoft brand. Plus any ad campaign that both empowers geeks and has people envisioning themselves as hunks makes me...
What happens when you put smart people on a dais together and ask them about trends in their profession? If they are Shashi Bellamconda, Torod Neptune, Paul Sherman, and John Taylor, then we’re in for some great insights. I had the pleasure of moderating last...