Social media can be awesome. We can build amazing communities and engage with customers, clients, colleagues, and (new and old) friends across the globe. Heck, we can even tweet with people in space. And we have lots of people hard at work trying to create relevance...
We often ask people where they like to workshift. But we don't ask an arguably more interesting question: Why do you hang out there? Check out my post over at Workshifting to learn why people choose to hang out where they do. Plus identify your best workspace with the...
Is your Web site optimized, or do you mostly just have random people dropping by? I was on another very useful MarketingProfs Webinar yesterday, this time on the topic of SEO essentials. Janet Driscoll Miller of Search Mojo coupled a great primer on the topic with...
Why do workshifters "dare to be different"? And what implications might this have for innovation across the business landscape? For today's food for thought, read my inaugural post for Workshifting.com. And thanks to Justin Levy for inviting me to become a regulator...
I was a little surprised last week by all the attention surrounding Chris Brogan's day rate. A little of it reminded me of when I started my business and a few (former) friends decided I was really sitting around eating bonbons and cashing trust fund checks....
One of the toughest challenges of consulting is the “feast or famine” syndrome. If you've been doing this work for any length of time, then you have probably experienced both those times when you’re working really crazy hours and the weeks when you’re climbing the...
Should you be on LinkedIn? Plaxo? BizSugar or Open Forum? While it’s easy to be online, the vast array of options can leave even the social-media-savviest business person overwhelmed. At last check, my AddThis button linked to over 230 separate platforms/sites....
Remember the Deck of Cards that the U.S. military unveiled after the 2003 invasion of Iraq? In addition to Saddam Hussein, it featured a who's who of the regime's inner circle. If you'd diagrammed it, you would have ended up with a traditional hierarchical chart with...
So you want to know the secret to a great client relationship? Ask them how they want you to communicate with them. Maybe they like phone calls (office, mobile, other number?), or perhaps they respond better to e-mail. If they're on Twitter all day, they might want...
The challenge in any broad-based membership organization is to provide value to all your members. IABC traditionally does a great job of programming for mid-level communicators; less so for its senior-level members. To address this challenge, IABC/Washington some...