Jeffrey Rosen has a terrific, thought-provoking article in last week's New York Times Magazine about the end of privacy in our new digital era. In it, he writes: We are only beginning to understand the costs of an age in which so much of what we say, and of what...
Independent Thinking Blog
Daria Steigman
Why Marketers Are Getting the Axe
This recession has not been kind to marketers and other communications pros. Especially at the senior level. Frankly, I'm not surprised. Just look at how we typically refer to ourselves. Marketer. Public Affairs Specialist. Writer. Editor. Media Relations Manager....
Integrating Social Media: Lessons From the Trenches
Yesterday's Social Media Breakfast was all about how to integrate social media across your organization. Mike Kohn and Brian Reilly of SmithGroup and Erin Orr of Fox Architects offered case studies from the architectural and engineering sector. Six lessons learned: 1....
Who Are Your Twitter Followers?
I used TwitterSheep to get this quick snapshot of how the people I follow on Twitter describe themselves. In my case, this pretty much gels with what I already know. Though I was a bit surprised that "entrepreneurs" was so small. And while I'm tracking some athletes,...
5 Tips to Avoid a Workshifting Meltdown
If you're a regular reader of this blog, then you know that there were a couple of weeks recently in which I posted very infrequently. What you probably don't know is that I was in bed sick for a good chunk of that time. Although I wasn't getting much work done,...
The 9-Step Plan to Managing Your Time
My latest column for IABC's CW Bulletin is out, and it is about time: how we claim it as business owners, and how we can manage it to keep ourselves from being overwhelmed or letting critical tasks and projects slip through the cracks. It can be a challenge for even...
Who Else Wants Brand Evangelists?
I've talked before about how picking up the phone is a key component to customer service. But that's really only the starting point for building customer loyalty. If you're lucky, your best customers are evangelists for your brand. Here are four ways to earn that...
4 Reasons LeBron James’ Decision Makes Business Sense
Mike Greenberg said on ESPN Radio this morning that "you need to separate the decision from how it was done." (He was talking, of course, about LeBron James.) He's absolutely right. My friend Justin Goldsborough has a terrific post on James, Joe Mauer, and brand...
Is Your Network Deep or Wide?
Is your network deep or wide? Tiger Woods' network is very wide--but it turns out it's not very deep. Few top players turned up to play his tournament over the Fourth of July weekend. When Tiger, Inc., was at its height, the tournament was a who's who of stars. I...
Where’s Your Water Cooler Conversation?
As solopreneurs and workshifters, the office can sometimes be a lonely place. There's no office chatter, no built-in breaks. So it's up to us to create our own touchpoints. And that's the topic of my latest post for Workshifting.com. Read it, and then tell me: Where's...