I had the pleasure of attending the sold-out third annual Frederick New Media and Technology Conference on February 24 (photo of me presenting here). The location was good, the WiFi worked well, and the conversations were awesome. If I had one complaint, it was that...
Independent Thinking Blog
Daria Steigman
Why Are Entrepreneurs Slow to Adopt Social Media?
This "SmartPulse" poll of SmartBrief on Entrepreneurs readers caught my eye the other day. That's because a whopping 69 percent of respondents said they "never" or rarely work on social media for their business. We talk about social media a lot. And because we see the...
The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social
Social media for business is a big topic of conversation these days. And there’s no question that companies that are able to pivot their operations to respond to both challenges and opportunities in real-time are ahead of the game. But how do you get there? Jay Baer...
Could You Work in an Office?
Could you work in an office? In my latest post for Workshifting.com, I look at what it means to work on your own terms. And whether those of us who do so, whether as business owners or part of a corporate virtual team, could go back to the 9-to-5 routine of the...
5 Must-Have Tech Tools for Business
In an interview with The New Small author Phil Simon, Zane Safrit asked a great question about essential business tech tools. It got me thinking about the five tech tools my business can't do without: 1. Access. People talk a lot about the cloud and cloud computing,...
LinkedIn: The New Frontier for Spammers?
I'm seeing a disturbing trend of late: people using LinkedIn to blatantly self-promote and hawk their wares. It started with a trickle: An occasional e-mail suggesting I might be interested in a Webinar, a conference, or a book. Then it progressed to group owners...
The New Small: How Smart Companies are Leveraging Emerging Technologies
What happens when companies leverage emerging technologies to better understand their customers, help their employees collaborate more effectively, crowdsource, or otherwise improve their core business functions? They become companies with a competitive edge—and part...
9 Steps To Your Social Media Check-up
Your work is all around you. The reality in this age of spidered content and 24/7 WiFi is that other people can find out a lot about you really fast. And this holds true whether you're online a little--or a lot. Heck, I bet even people who live "off the grid" are...
Quora: Do We Need Another Q&A Site?
Quora, which bills itself as "a continually improving collection of questions and answers created, edited, and organized by everyone who uses it," is a great example of the social media fishbowl in action. Its buzz comes from the fact that it's a go-to (0r at least...
Is Your Marketing Team Obsolete?
Hubspot founder Brian Halligan kicked off What’s Next DC* with a terrific presentation on inbound marketing (aka, how to get found by your clients, customers, and prospects). In it, he identified six steps to viral growth and looked at the skill sets needed to market...