The other day I overshot my friend’s stall and stopped to purchase water from another vendor lining Half Street near the entrance to Nationals Park. As I handed over a $5 bill and waited for change, he asked if I was going to give $1 tip to his “cashier” inside the...
The Internet of Things--a world of increasingly interconnected objects and devices--could make our lives very, very interesting. Pew Research has been trying to understand what impact an increasingly wired world will have on both our personal and professional...
Digital is changing the way we interact with the world. Here are a few facts about how my digital behavior has shifted in just the last 12 months: Reading the newspaper on my Kindle (goodbye print). Shifting magazine subscriptions to my tablet. Streaming music at the...
Scaling social separates the autobots from the individuals. Automation is easy. Tools make it easy to automate tasks. We can set up schedulers for recurring meetings, cue up sales e-mails, preset blog post tweets, and so forth. I even have a weekly reminder to keep my...
Is thought leadership a valid business goal? I listened recently as two people proclaimed that thought leadership is never the reason to adopt a content marketing strategy. After they were done virtually high-fiving each other for their self-perceived smarts, I raised...
Sebastian Turner gave a terrific presentation at DemandSuccess about Twitter, signals, and context. First, a few statistics: 255 million active Twitter users 1 billion tweets shared every 2 days 14.7 million tweets during the 2014 Academy Awards 12.2 million tweets...
Many years ago I went off in search of the famed white sands of Scotland. The locals at the pub I’d stopped in for lunch told me they were “a wee bit down the road.” I ended up walking for hours. Social media expertise is a bit like that. While lots of people claim...
“Your connections are currency,” said Randi Zuckerberg. Speaking at DemandSuccess, the author, entrepreneur, and former Facebook executive gave a terrific talk that touched on everything from hackathons to the maker movement. In talking about how connections are...
Remember Max Headroom? The 1980s TV show is about a technology-driven future in which a few network executives wield all the power. It’s mind control via TV, 24/7. What they want rules. What they want you to know is pretty much all you know. When the show came out,...
What customers want is to be recognized. Valued. Our pain points understood. We want the companies we do business with to choose us too. To see us. Me. You. The people behind the demographics and revenue streams. Customers rarely pick a brand “just because.” Far more...