Sometime last year I heard a radio show host discussing metrics in a fragmented media market. To access his show, you could listen live on radio, watch simulcast on TV, download two different streaming apps, and download the podcast to listen later. Just measuring the...
Something really interesting is happening in the business of basketball. Free agency started July 1. This is the period where billionaire owners woo star players. Millions of dollars in deals ensue. (This isn't really a post about the NBA. So stay with me.) In the...
So you want to know what keeps many social media marketers up at night? Return on investment. That's right. According to new research, 60 percent of social media marketers surveyed said that measuring the ROI of their digital programs is their #1 challenge. Slotting...
There's a new trend in content curation. People. This should be good news. One, we are people (and it's useful to be valued). Two, it's helpful for anyone who thinks that algorithms aren't the secret sauce to world domination. For the record, my content is already...
Debbie Marriott Harrison tells this wonderful story about how her grandmother knocked on the door of the Embassy of Mexico and convinced the chef there to teach her how to make tacos and tamales. Harrison is the third generation of Marriotts in the hospitality...
Now we are 7. My blog turned seven on June 4, which means I've been blogging here since 2008. Which seems a long time, especially in digital years (which make dog years seem quaint). I wasn't marking this passage of time--but LinkedIn was. At some point last week, the...
Mary Meeker's 2015 Internet Trends Report is out. Meeker, a partner at Kleiner Perkins (yes, that Kleiner Perkins), annually drops a large deck of trends and statistics for us to ponder. This year's report is arranged into six main sections covering population and...
I'm not a fan of automation. Automats? Big fan. Automated processes? Of course (where they make business sense). But automated posts? Not so much. The problem with automation in social media channels is that you end up with people and brands who are not active on a...
Just call me Daria, Destroyer of Digital Devices. In the past six months, I have set up two desktop (all-in-one) computers and two laptops—because the first one in each category turned out to be defective. While this added up to a colossal time suck, I did take away...
Small Business Trends has pulled together a new e-book, and it's chock full of simple ideas to help your business stand out. Innovative Marketing Tips to Make Your Business Sizzle contains over 100 separate tips, many in the areas of Web design, video, photography,...