I’m all for market research, but it’s what you do with the data that counts. A recent survey of 100 bartenders in Washington, DC, found that “Democrats may be better tippers, but Republicans are the more hardcore drinkers.” Democrats are also more likely to order a “fruity (pink) drink.”

So, let’s translate: Bartenders in Denver should bone up on their Cosmopolitan-making skills and expect big tips while bartenders in Minneapolis should stockpile the scotch and skip the small talk. Oh, and 74 percent of the bartenders surveyed said that Democrats have better pickup lines. Make of that what you will.

And kudos to Beam Global for finding an entertaining way to get its name in the news.

Photo by Dion Gillard (Flickr).