No one wants to be fired, but the consequences of staying in a bad job, including loss of confidence, inertia, and fear, are worse. So why do most bosses do such a lousy job of severing ties? All that does is make an unhappy employee even more unhappy. And shafting workers is never good for your brand.
Read Wil Schroter’s useful article on how and why to fire someone with dignity.
Content strategy is easy. You're probably reading this and thinking I'm crazy. But, really, creating a strategy for...
In an era of 24/7 news cycles, photoshopping, and bots amplifying lies, news fluency might just be the key to helping consumers distinguish good storytelling from bad.
Voice search is growing and forecasting the move away from keywords to semantic (and natural-language) search. And, yes, there are implications for your business.