There’s an interesting piece by Mike Madden on Salon.com about the Obama team’s sophisticated data mining operation.
In the age of cookies and dashboards, it’s a smart bet that lots of people can recite a lot of data about you. But it’s the smart organizations and savvy strategists who know how to translate the information into useable results. This article offers a case study in progress.
Content strategy is easy. You're probably reading this and thinking I'm crazy. But, really, creating a strategy for...
In an era of 24/7 news cycles, photoshopping, and bots amplifying lies, news fluency might just be the key to helping consumers distinguish good storytelling from bad.
Voice search is growing and forecasting the move away from keywords to semantic (and natural-language) search. And, yes, there are implications for your business.