Have you ever noticed how some people always seem to find the best content? Whether it’s George Takei’s wickedly clever Facebook posts, Adam Schefter’s insights into the latest NFL personnel moves, or your favorite business or industry analyst’s weekly roundup, some people just seem to have a knack for finding the news and finding what’s amusing.
You too can be a great content curator. It’s not hard, but it does take work. Here are 17 tips to get you started.
Audience
1. Identify your target audience.
2. Learn where and when to find your audience.
3. Understand what types of content resonate with your audience.
4. Understand when your audience clicks and when they share.
Content
5. Think of content broadly (e.g., blogs, white papers, videos, podcasts, photos, etc.).
6. Be an industry go-to resource.
7. Point your audience to valuable subject matter.
8. Find offbeat stories.
9. Create a Twitter list.
10. Build a sharing circle on Google+.
11. Read voraciously.
12. Follow relevant industry sources and organizations.
13. Experiment with formats.
Community
14. Give a shout out to the initial source.
15. Personalize when you share.
16. Comment on what you’re sharing.
17. Thank people for shares and retweets.
18. Showcase your community.
19. Be a part of your community.
Metrics
20. Monitor your metrics.
Bonus Tip
21. Don’t forget to share your own original content.
Sure, this post is all about digital curation, but don’t forget to create and share your own smart content too.
What tips would you add?
Photo by Magenta Rose (Flickr).
