Independent Thinking Blog

Unique Selling Points

In today’s tough economy, it’s more important than ever to stand out from the crowd. I’m tired of hearing that the communications field is crowded and that we’re all in competition. Oh, really? Even when two companies or two consultants are marketing the same services, their backgrounds, expertise, and brands aren’t the same. In order to run a successful business, you must be able to identify your unique selling points. What’s your competitive edge?

Photo by thebarrowboy (Flickr).

You May Also Like

The Case for Digital Reciprocity

The Case for Digital Reciprocity

There’s a case for digital reciprocity, but don’t get so wrapped up in who’s sharing what to forget why you’re creating and curating content in the first place.

read more