Independent Thinking Blog

Steve Jobs’ Smart PR Strategy


Business Week’s Heather Green has a very interesting Blogspotting post on the strategy behind the “leaked” Steve Jobs memo about the underwhelming customer reaction to Apple’s new MobileMe application. She writes:

By doing this through an internal email he gets to control the perception of how Apple is dealing with the issue, rather than opening himself up to any pesky follow-up comments or reporters’ questions if he did this on a blog or through a news interview.


A smart communications strategy indeed.

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