Independent Thinking Blog

Southwest’s Winning Strategy

Southwest, the company which advertises that “fees don’t fly with us” and “bags fly free,” flew more people around the United States than any other airline, according to Department of Transportation statistics released yesterday.

While American Airlines was levying high fees on soldiers heading into war zones (a practice they finally announced earlier this week that they were ending–after being excoriated by just about everyone), Southwest was winning passengers with a winning strategy. Air travel isn’t going to be fun or relaxing these days, but at least one company is trying to bring a smile to passengers’ faces. And letting us keep some cash in our wallets.

Photo by Cordey (Flickr).

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