See my letter to the editor in today’s Washington Post in response to a former pilot’s defense of the airline industry and absurd proposition that safety is “an aspect of airline customer service.” Is this really the airline industry’s PR strategy?
See my letter to the editor in today’s Washington Post in response to a former pilot’s defense of the airline industry and absurd proposition that safety is “an aspect of airline customer service.” Is this really the airline industry’s PR strategy?
Influencer marketing often gets it wrong by focusing on the wrong metrics. What matters is not how many friends you have, or how many people you follow. It’s who they are.
Don’t panic. Facebook’s latest algorithm changes are a needed course correction, and they don’t have to sink your brand strategy.
Want to keep your customers? Stop focusing on your competition and understand instead why people do business with you.