Independent Thinking Blog

Perfect Harmony


Whether or not you like Barack Obama, you’ve got to love the way he and his team manage their communications strategy. Every communication is on message, from his speeches to the daily e-mails to supporters. The Obama campaign operates with a discipline that’s difficult to achieve and rarely seen in the marketplace, the boardroom, or the campaign trail. It’s a communications strategist’s dream to have a client stay so focused. It’s short. Sweet. Perfect harmony.

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