Independent Thinking Blog
Independent Thinking Blog
Who Else Wants to Chase Away Customers?
On paper, Rock Bottom is a game day delight: a brewery, great beers, a revamped menu, awesome servers, and lots of TVs scattered around the bar. And yet customers are walking out the door. I went to Rock Bottom on Saturday with a friend to have a beer and watch the...
7 Tips for Smart Financial Management
Anyone who has built a successful business knows that entrepreneurship involves more than just identifying a sellable product or hanging out a consulting shingle. It takes a business mind, long hours, lots of sweat equity—and a healthy dose of financial risk...
The Rise of Co-Working Spaces
Do you co-work? My latest post for Workshifting.com looks at the spike in formal co-working arrangements over the last two years. (Twitter is my co-working space.) The post asks two simple questions: Do you co-work? If so, where? Check it out here. Photo by d.h....
8 Keys to the Perfect Lead Generation Form
Your Web site has great content, but are you using it effectively to generate business? I'm guilty of this. I know prospects are visiting my site, but I don't have a strong call to action--so I'm missing opportunities to build these relationships. I'm working on...
Is Your Brand Limiting You?
I read this interesting post recently about the difference between building your name and branding your business. It looked at Chris Brogan (who's arguably more recognizable for his personal brand than for his company) and Jason Falls (who is perhaps better known via...