Independent Thinking Blog
Independent Thinking Blog
Honing Your “Me” Message
I have a confession: I hated my "About Us" section for a long time. It was impersonal. Static. Written like it belonged in a so-last-century corporate brochure. Despite that, it took me two years to figure out how to rework the language to get the balance I wanted of...
Are You Investing in Toilet Paper?
This Saturday marked the 10th anniversary of the Baltimore Running Festival. It's a terrific event, and I've run either the half-marathon or the marathon relay in 6 of the last 10 years (and drove up to cheer the runners another year when I was sidelined by injury)....
5 Myths About Workshifting
What is the biggest myth about workshifting? Here's the thing about myths. They exist because people buy into them or use them to justify their status quo. We want workshifting to be a trend, but is it? Check out my latest post for Workshifting.com and then add your...
Empowering Employees Leads to Great PR
What's one great way to generate good PR for your business? Empower your employees to make your customers/clients happy. A day after I wrote this post about how a company was chasing customers out the door, I had an awesome experience with empowerment done right. I...
Social Media Rules, Wrongs, and Beating Ourselves Up
We need to stop beating ourselves up. There seem to be two big trends among social media proponents these days: Beating up on people and companies alike for using social media "wrong." Beating up on ourselves. This post deals with a little of both. First, though, some...