Independent Thinking Blog
Independent Thinking Blog
How Failure Can Be Good for Business
Are you celebrating failure? While business successes are great, we tend to learn far more from our failures. The stuff that goes wrong and makes for business case studies and lessons learned, and adjustments, innovation, and change. Ralph Heath's Celebrating Failure...
5 Reasons Businesses Use Social Media
So why are businesses using social media? According to the State of Social Media for Business, the top goals for companies are branding and community. Rounding out the top five are increasing Web site traffic (hmm, I hope that's not really an end in itself),...
Buzz and the Art of Innovation
You couldn't have a GrowSmartBiz* conference in 2010 without talking about social media, innovation, and the role of buzz in your marketing arsenal. And the panel at last Friday's conference didn't disappoint, offering good insights and smart tips: Jason Falls...
RockMelt: First Impressions
RockMelt, unveiled yesterday, touts itself as a social browser "designed around you and how you use the Web." And it might be the future -- but the future, in this case, isn't now. 1. You have to "log in" via Facebook to use the browser (see #2), which is designed to...
Why Customer Service is the New Marketing
"You need to deliver outstanding customer service or die," said Barry Moltz at GrowSmartBiz.* His point: that new consumer attitudes in the wake of the economic downturn, coupled with changes in technology and "faux personalization" (think Amazon) are forcing...