Independent Thinking Blog
Independent Thinking Blog
Happy Presidents Day 2017
Happy Presidents Day 2017. I was hoping to take the day off, but deadlines interrupted. It is, however, gorgeous outside -- and I'm determined to step away from the computer and go for a walk before the sun sets. So this week I'm going to bypass the usual blog post...
6 Website Elements Worth a Second Look
It's a good idea to periodically review your website. And it's not just about content, but all your website elements. I was skimming some webinar materials the other day on websites and what works and what doesn't. Some of the advice was pretty basic, like making...
The State of Corporate Messaging
We've talked before about invisible buyers, a term coined by my friend Tom Martin to describe the fact that people do a lot of online homework before they pick up a phone, email, or even send you a tweet. This means that if you don't pique their interest you may never...
Here’s Why Your Contact Information Should Not be an Afterthought
Let's say you're revamping your Web site. You're probably focused on the home page. That's a good thing. It is, after all, often someone's first impression of your business. The look, feel, messaging, and branding are all important. Then once you get the home page...
Why “Be Wacky” Isn’t Such a Crazy Idea
I wasn't planning to write a post about being wacky. Actually, I started to write a post about my favorite content curation tool. (That post is in the queue.) But then, because it's Martin Luther King Day (aka, a holiday) and my mind is in 10 places at...