Independent Thinking Blog
Independent Thinking Blog
Is Your Office Space Optimized?
Where we work matters. If we're comfortable. If there's natural light. If we're not tripping over power cords. I have a funky Target-designed surge protector in my living room. It's cute, it's functional, and it gives me a safe place to plug in a laptop. But, until...
Why Bing Will Always Be #2
If Bing's process for setting up a Bing Local Listing is any indication, Microsoft is in trouble. It look me 7 weeks from start to end to do something that should have taken 7 minutes. (Okay, maybe 30 minutes.) Here are a few of the hoops I had to jump through: I...
Have You Skype’d Someone Today?
We all know that relationships matter in business. So we work hard to stay top of mind with our clients, customers, colleagues, and prospects. Advertising. E-mail marketing. Facebook pages (and hopefully conversations). Postcards and other direct mail. Quick @ tweets....
Get Rid of that First Impression Once and For All
You can't really shake a first impression. It's done. When we screw it up, we have to live with that. But I'll share a secret: You can make a second impression. I received a call recently from someone I'd talked to a few months ago about a possible project. She had...
Why Business and Politics Don’t Mix
It's generally a bad idea to mix business and politics. (Unless, of course, your business is politics.) My friend Deborah Brody pointed me to this story on Friday about a bar owner who used his blog to share his opinions about illegal immigration. By the time I...