Independent Thinking Blog
Independent Thinking Blog
LinkedIn: The New Frontier for Spammers?
I'm seeing a disturbing trend of late: people using LinkedIn to blatantly self-promote and hawk their wares. It started with a trickle: An occasional e-mail suggesting I might be interested in a Webinar, a conference, or a book. Then it progressed to group owners...
The New Small: How Smart Companies are Leveraging Emerging Technologies
What happens when companies leverage emerging technologies to better understand their customers, help their employees collaborate more effectively, crowdsource, or otherwise improve their core business functions? They become companies with a competitive edge—and part...
9 Steps To Your Social Media Check-up
Your work is all around you. The reality in this age of spidered content and 24/7 WiFi is that other people can find out a lot about you really fast. And this holds true whether you're online a little--or a lot. Heck, I bet even people who live "off the grid" are...
Quora: Do We Need Another Q&A Site?
Quora, which bills itself as "a continually improving collection of questions and answers created, edited, and organized by everyone who uses it," is a great example of the social media fishbowl in action. Its buzz comes from the fact that it's a go-to (0r at least...
Is Your Marketing Team Obsolete?
Hubspot founder Brian Halligan kicked off What’s Next DC* with a terrific presentation on inbound marketing (aka, how to get found by your clients, customers, and prospects). In it, he identified six steps to viral growth and looked at the skill sets needed to market...