Independent Thinking Blog
Independent Thinking Blog
2014 Digital Trends, Un-trends, and Other MAM Summit Highlights
The Mid-Atlantic Marketing Summit is one terrific conference. And I’m pretty skeptical when it comes to conferences; a lot of the time I find myself in sessions doodling or diving into my reading backlog, or outside walking the halls talking with other stragglers. In...
3 Killer Content Tips to Rock Your New Twitter Profile
Twitter is rolling out a redesigned look for your page. Key design elements of the new Twitter profile include a screen-length banner photo, a larger avatar, and a more readable "about you" description (i.e., it is no longer hidden in the banner). The new design is...
Talking Actionable Small Business Tech Tips
I had the pleasure of being a guest on Deb Lee's popular Small Business Tech Chat. We talked about actionable small business tech tips, including how to think about social media channels, apps to make your life easier, email marketing, scheduling versus automation,...
5 Takeaways from J.C. Penney’s Colossal Business Blunders
Fortune has dissected just how bad things were during CEO Ron Johnson's brief and stormy tenure at the head of J.C. Penney. You may know that J.C. Penney (or "JCP" as the newcomers tried to re-brand it) is a department store chain in deep trouble. What you might not...
New Twitter and Google+ Updates You Need to Know
New Twitter and Google+ updates will impact the way people see you--if you let them. Both platforms have rolled out changes. And, taking a page out of the Facebook playbook, they've done it without warning and without telling their users what they've done. Here's what...