Independent Thinking Blog
Independent Thinking Blog
Why No One Cares About Your Customer Survey
The other day I overshot my friend’s stall and stopped to purchase water from another vendor lining Half Street near the entrance to Nationals Park. As I handed over a $5 bill and waited for change, he asked if I was going to give $1 tip to his “cashier” inside the...
6 Reasons To Pay Attention to the Internet of Things
The Internet of Things--a world of increasingly interconnected objects and devices--could make our lives very, very interesting. Pew Research has been trying to understand what impact an increasingly wired world will have on both our personal and professional...
The Surprising Truth About Mobile
Digital is changing the way we interact with the world. Here are a few facts about how my digital behavior has shifted in just the last 12 months: Reading the newspaper on my Kindle (goodbye print). Shifting magazine subscriptions to my tablet. Streaming music at the...
5 Ways U.S. Soccer Is Scaling Social
Scaling social separates the autobots from the individuals. Automation is easy. Tools make it easy to automate tasks. We can set up schedulers for recurring meetings, cue up sales e-mails, preset blog post tweets, and so forth. I even have a weekly reminder to keep my...
Is Thought Leadership a Goal?
Is thought leadership a valid business goal? I listened recently as two people proclaimed that thought leadership is never the reason to adopt a content marketing strategy. After they were done virtually high-fiving each other for their self-perceived smarts, I raised...