Independent Thinking Blog
Independent Thinking Blog
Social Media Productivity Hacks 2
I’m using the phrase “productivity hacks” because it sounds a lot sexier than saying “tools I found online to help me do my job a little better or a little easier.” And, yes, my best hacking days (such that they exist) are ahead of me. Here are four tools I’ve...
How Google Apps Saved My Bacon
I love bacon, but this post isn't about bacon. It’s about Google. Or, more precisely, Google Apps for Business, which I entrust with delivering my business email. Which it turns out is a really, really smart decision. I woke up the other morning and discovered that my...
Is It Time for a Chief Digital Officer?
I took part in a Twitter discussion the other day around CMOs, CIOs, data, and how organizations should be run in a rapidly changing market (and marketing) environment. We can all agree the ground has shifted. We’re awash in data (BIG and small). New technologies have...
Take Your Brand Experience to the Next Level
Every organization needs to understand its touchpoints. A touchpoint is any place your organization comes into contact with stakeholders—employees, customers, prospects, partners, the media, and so forth. Every touchpoint is part of your brand experience. Touchpoints...
Are You Approachable?
Walk into any store, restaurant, theatre, medical office, workplace, or other “bricks and mortar” location and the customer experience is all around you. You can gauge how the business feels about its customers and guests. Are staff smiling, welcoming, and helpful or...