Independent Thinking Blog
Independent Thinking Blog
Tools and Technology Only Get You So Far
Hello, Ello. Ello calls itself “a simple, beautiful, and ad-free social network.” It wants to be the anti-Facebook. It’s invitation only (for now). It’s hip. It’s getting a lot of buzz. This post isn’t about Ello. FOMO (fear of missing out) doesn't have to be a thing....
4 Tips for Success in Business and Life
Julie Myers Wood has been a corporate attorney, run a large government agency, founded a business, sold a business, and now heads the company that purchased her company. She definitely knows a thing or two about navigating through different worlds. Wood, CEO...
Don’t Neglect Your Visual Brand Identity
You know how when you see or hear certain advertisements, you can identify the company immediately even if the ad spot is brand new? Credit solid branding. The GEICO gecko. Local car dealership Eastern Motors. I dare you to watch the ad and not have the jingle...
Traditional Marketing Isn’t Dead
Traditional marketing isn't dead. By traditional, I mean not digital, not social media, not shiny new toy. Despite all the books, articles, and attention focused on social media, the latest billion-dollar Facebook and Google acquisitions, and the gurus telling you...
Building Buzz for Your Next Event: A Garden Gnome Example
There was a garden gnome frenzy in Washington, DC, last Thursday. And it offers a great example of how you can energize your brand fans. Let me explain. On August 5, the Washington Nationals (aka, my local baseball team) gave away 25,000 garden gnomes...