Independent Thinking Blog
Independent Thinking Blog
5 Tips for Building an Online Community
Last week's #bufferchat was all about community. Specifically, chat participants talked about what it means to be a community, what makes a community strong, how to pick a platform, and how to get started. One of the questions dealt specifically with advice for...
Content Marketing Isn’t Rocket Science
There's an entire industry around "content marketing," but what is it anyway? In Epic Content Marketing, Joe Pulizzi sets out this formal definition: Content marketing is the marketing and business process for creating and distributing valuable and compelling content...
The Secret to Giving Away Your Content
A colleague emailed me recently to ask: How do you capture your original content to ensure that it's not "taken" by others without credit? The short answer: You can't. You can lock down your content. You can be hyper-vigilant. You can choose not to share slides or...
Why Oculus Rift is Poised to Change Everything
If you haven't heard about Oculus Rift yet, you soon will. The tech company, which was purchased by Facebook for $2 billion last year, has reportedly "solved" the problem with early efforts to make virtual reality work. This isn't about gaming. Augmented reality is...
Theory and Practice
My university was all about theory. Philosophy, political thought, literary criticism, dinosaurs and meteors. I even read Derrida. My brain was filled with ideas, but I couldn't do anything. Or so I thought. There's wisdom in theory. Of course, I quickly discovered...